Nielsen CO B.V. Watch

from 10-Q 3 pages Mitch Barns February 20, 2014 Mr. J. Jackson Dear Jamere, I Am Delighted to Offer You the Position of Chief Financial Officer. in This Role, You Will Be Based in Our Wilton Office, Reporting to Me. Your Hire Date Will Be March 10, 2014

from 10-K 7 pages Whereas, the Company Desires to Avail Itself of Executive’s Experience, Advice and Assistance Following the Transition Date and Executive Has Agreed to Serve as Executive Chairman of the Board of Directors of Parent (The “Board”), and to Undertake the “Additional Services” (As Defined Below) in Accordance With the Terms of This Agreement. Now, Therefore, in Consideration of the Recitals, Promises, and Other Good and Valuable Consideration Specified Herein, the Receipt and Sufficiency of Which Is Hereby Acknowledged, Executive and the Company Agree as Follows: 1. Resignation of Employment, Service as Executive Chairman of the Board, Additional Services

from 10-Q 5 pages Reference Is Made to That Certain Amended and Restated Shareholders’ Agreement Regarding Nielsen Holdings N.V. Dated January 31, 2011 as the Same Was Amended From Time to Time (The “Shareholders’ Agreement”) by and Among Entities Affiliated With Alpinvest, Blackstone, Carlyle, Hellman & Friedman, Kkr and Thomas H. Lee Partners, Valcon Acquisition Holding (Luxembourg) S.À R.L. (“Luxco”), Nielsen Holdings N.V. (Nielsen Holdings or the “Company”), Valcon Acquisition B.V. and the Nielsen Company B.V ([•] and the Company, Together, the “Parties”). Terms Defined in the Shareholders Agreement Shall Be Used Herein With Such Meanings as Defined Therein. the Company and [•], for Good and Valuable Consideration, Hereby Agree as Follows

from 10-Q 11 pages Agreement Terminating the Amended and Restated Shareholders’ Agreement Regarding Nielsen Holdings N.V

from 10-Q/A 71 pages Amendment Number Four

from 10-Q 71 pages Amendment Number Four

from 10-Q 32 pages Employment Agreement Second Amended and Restated Employment Agreement

from 10-Q 3 pages First Amendment to Management Stockholder’s Agreement

from 10-Q 9 pages Indemnification Agreement

from 10-Q 5 pages Restricted Stock Unit Award Agreement

from 10-Q 8 pages Stock Option Agreement

from 10-Q 10 pages Form of Stock Option Agreement

from 10-Q 8 pages 2006 Stock Acquisition and Option Plan for Key Employees of Valcon Acquisition Holding B.V. and Its Subsidiaries

from 10-Q 101 pages Alpinvest Partners the Blackstone Group the Carlyle Group Hellman & Friedman Kohlberg Kravis Roberts & Co. Thomas H. Lee Partners Valcon Acquisition Holding (Luxembourg) S.A.R.L. Valcon Acquisition Holding B.V. Valcon Acquisition B.V. Amended Shareholders’ Agreement Regarding the Nielsen Company B.V. (Formerly Vnu Group B.V.) 4 September 2009 Clifford Chance Llp Droogbak 1a 1013 Ge Amsterdam the Netherlands Contents

from 10-Q 7 pages Form of Centerview Stock Option Agreement

from 10-Q 6 pages Restricted Stock Unit Award Agreement

from 10-K 2 pages 1. Annual Car Allowance of $15,600, Payable Bi-Weekly; 2. Annual Financial Planning and Tax Assistance of Up to $15,000; and 3. Annual Executive Physical Assistance of Up to $2,500. These Executive Perquisites Will Be Grossed-Up for Income Taxes on an Annual Basis

from 10-K 23 pages Management Stockholder’s Agreement

from 10-K 7 pages Sale Participation Agreement June 4, 2007

from 10-K 13 pages Stock Option Agreement